Pop-Up Counters

  • Purpose: folding frame and printed wrap that becomes a serving surface
  • Usage: roadshows, trade shows and in-store promotions
  • Setup: the frame springs open, MDF top drops on, magnets hold the graphic
  • Portability: folds into a transport bag, light enough to carry on a train
  • Graphics: 1:1 at 150 dpi in CMYK, tiff, jpg or pdf, fonts as curves
  • Best for: the straight model against a wall, the curved one on open floor
  • In the box: frame, MDF top, printed panel, magnetic strips, bag
ModelModel BModel C
  • 2 options on this page
  • Prices exclude VAT and delivery

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Description

A pop-up counter is a folding frame with a printed wrap that becomes a serving surface in about a minute. It is the piece of furniture a roadshow can carry on a train.

Model B or Model C

The two models differ in the shape of the frame — one straight-fronted, one curved. Straight sits flush against a wall or beside a second counter, so it is the one to take when counters are ganged in a row or the stand has a back wall behind it. Curved reads as a standalone island and is easier to walk around, which suits an open floor where visitors approach from any direction. Both take a full-colour printed skin and both fold into a transport bag.

What is in the box

  • Pop-up frame
  • MDF countertop
  • Printed graphic panel
  • Magnetic strips
  • Transport bag

The frame springs open, the countertop drops on and the graphic is held by magnetic strips, so there are no tools and nothing small to lose in a hall. The MDF top is the part that takes the abuse — it is a working surface for samples, literature and a card terminal, not a shelf.

Artwork

Supply the graphic at 1:1 scale, minimum 150 dpi, in CMYK, as tiff, jpg or pdf, with fonts converted into curves. Two habits save a reprint. Convert the fonts before sending, because a missing font substitutes quietly and the first anyone sees of it is the printed panel. And keep the logo and any text away from the vertical edges: the skin wraps a frame, so the extremes of the artwork curve away from the viewer, and a name set tight to the edge is read at an angle by everyone standing in front of the counter.

Related products

Other products in Counters and Tables: Event and Folding Tables, SEG Counter Legero, Promo Stand Toppers and Counter Shelves. The whole category: Counters and Tables. Or the whole Display Systems range.

Common questions

How fast does it set up?

About a minute. The pop-up frame unfolds and the printed wrap goes on — no tools, which is what makes it the counter a roadshow can carry on a train.

Model B or Model C?

Both use the same pop-up principle; the difference is the body shape and footprint. Pick on the space you have at the front of the stand rather than on capacity.

Is the graphic replaceable?

Yes — the wrap is separate from the frame, so a new campaign is a new print rather than a new counter.

Attributes

Model

Model B, Model C

Resolution

min. 150 dpi

Colors

CMYK

Scale

1:1

Fonts

converted into curves

File formats

tiff, jpg, pdf

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