{"id":228,"count":6,"description":"Les murs de fond constituent la plus grande surface imprim\u00e9e sur la plupart des stands d'exposition et sont donc les \u00e9l\u00e9ments les plus photographi\u00e9s. Le tissu tendu est la solution standard\u00a0: une structure tubulaire en aluminium recouverte d'une toile tendue zipp\u00e9e, sans joint apparent, qui se replie dans un \u00e9tui. La forme est d\u00e9termin\u00e9e par l'agencement du stand\u00a0: un mur droit contre un autre\u00a0; un mur incurv\u00e9 ou en forme de S pour adoucir un angle\u00a0; une forme en C ou en U pour d\u00e9limiter un espace de r\u00e9union derri\u00e8re le visuel. La largeur varie de 2,5 \u00e0 6\u00a0m pour la plupart des formes. Si le mur est \u00e9clair\u00e9, la version LED place la lumi\u00e8re derri\u00e8re le tissu au lieu de la diriger directement dessus \u2013 une diff\u00e9rence visible sur toutes les photos prises sur le stand.","link":"https:\/\/displayproducts.eu\/fr\/c\/display-systems\/advertising-walls-backwalls\/","name":"Murs publicitaires \/ Murs de fond","slug":"advertising-walls-backwalls","taxonomy":"product_cat","parent":226,"meta":{"_product_cat_wysiwyg_description":"An advertising wall transforms any space into a branded environment. Whether you're setting the scene at a trade show, creating a media wall for a red carpet event, or adding a bold visual statement to a retail interior, backwalls and banner walls deliver maximum impact with minimum effort. Large-format graphics, clean frames, and quick assembly make them one of the most versatile display solutions available.<\/span>\r\n

Banner walls and media walls for events and exhibitions<\/span><\/h2>\r\nBanner walls are a staple of professional event setups \u2013 from product launches and press events to <\/span>exhibitions and trade shows<\/span><\/a> and <\/span>corporate events and conferences<\/span><\/a>. A well-designed media wall banner creates an instantly recognisable branded backdrop for photography, presentations, and sponsorship visibility. Wall-mounted banner frames and banner pole systems make installation straightforward, even in venues where drilling or permanent fixing isn't an option. Paired with <\/span>promotional stands<\/span><\/a> and <\/span>roll ups<\/span><\/a>, a backwall becomes the anchor of a complete branded display.<\/span>\r\n

Fabric walls and fabric display walls for a premium finish<\/span><\/h2>\r\nFabric wall displays have become increasingly popular for environments where aesthetics matter as much as functionality. A fabric display wall offers a seamless, crease-resistant graphic surface that looks sharp under event lighting and photographs beautifully. Decorating a wall with fabric printing \u2013 whether for a retail interior, a conference stage, or an exhibition stand \u2013 gives a high-end, tailored finish that traditional vinyl or board solutions can't match. Fabric walling is also lightweight and compact to transport, making it a practical choice for businesses that exhibit regularly. Our <\/span>SEG and fabric tension displays<\/span><\/a> complement this range perfectly for a consistent fabric-based setup.<\/span>\r\n

Wall-mounted banner frames and printed exhibition wall panels<\/span><\/h2>\r\nFor more permanent or semi-permanent installations, wall-mounted banner holders and printed exhibition wall panels offer a clean, structured way to display graphics in offices, showrooms, and retail spaces. Wall banner stands can be repositioned as needed, while graphic exhibition wall panels provide a modular solution that scales from a single panel to a full wall covering. These work particularly well in <\/span>offices and workplaces<\/span><\/a> and <\/span>retail and point-of-sale environments<\/span><\/a> where branding needs to be consistent and professional day to day.<\/span>\r\n

Our advertising walls and backwalls for every setting<\/span><\/h2>\r\nFrom compact backwall banners for small exhibition spaces to full-scale fabric walls for large events, our range covers every format and application. Browse the full selection below and find the right advertising wall solution for your next event, campaign, or permanent installation. For a complete branded setup, combine with our <\/span>exhibition stands<\/span><\/a>, <\/span>hanging displays<\/span><\/a>, and <\/span>display systems<\/span><\/a> range.<\/span>"},"_links":{"self":[{"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/product_cat\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/product_cat"}],"about":[{"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/taxonomies\/product_cat"}],"up":[{"embeddable":true,"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/product_cat\/226"}],"wp:post_type":[{"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/product?product_cat=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}