{"id":12059,"date":"2026-10-14T18:40:54","date_gmt":"2026-10-14T15:40:54","guid":{"rendered":"https:\/\/displayproducts.eu\/?page_id=12059"},"modified":"2026-10-14T18:53:36","modified_gmt":"2026-10-14T15:53:36","slug":"retail-pos","status":"publish","type":"page","link":"https:\/\/displayproducts.eu\/fr\/guides\/retail-pos\/","title":{"rendered":"Printed Retail and POS Display Planning Guides"},"content":{"rendered":"<div class=\"dp-knowhow dp-guide\">\n<header class=\"dp-topic-header\">\n<nav aria-label=\"Navigation du guide\"><a href=\"\/fr\/blog\/\">Tous les guides d&#039;affichage<\/a><\/nav>\n<h1>Printed Retail and POS Display Planning Guides<\/h1>\n<\/header>\n<p>Plan printed retail displays around the message position and the way campaign information changes. Begin with the store layout, existing fixtures and print formats. Then connect each location, quantity and approved artwork version to a clear specification. This is useful for one shop and becomes especially important when several stores share a campaign.<\/p>\n<p>The guides here cover physical printed POS, frames, A-boards and related display hardware. They do not describe digital-screen software. Services such as separate deliveries, installation and location-specific packing should be requested and confirmed in the quotation.<\/p>\n<h2 id=\"map-the-positions-before-selecting-fixtures\">Map the positions before selecting fixtures<\/h2>\n<p>Identify entrance, window, queue, wall and shelf positions separately. Record where a customer first sees the message and where they can stop to read further information. Keep the complete fixture footprint and the visitor route usable rather than selecting the largest available graphic for every location.<\/p>\n<p>For existing fixtures, record the model and orientation and photograph the way the graphic is held. The visible face, finished print and outside hardware dimensions answer different questions. An unexplained format label can leave a printer and store team working from different assumptions.<\/p>\n<h2 id=\"choose-the-poster-replacement-workflow\">Choose the poster-replacement workflow<\/h2>\n<p>Utilisez le <a href=\"\/fr\/poster-frame-campaign-changes\/\">poster-frame campaign change guide<\/a> to compare opening frames, hanging rails and lockable cases. Record how often the message changes, who performs the replacement and which access or fixing arrangement is available.<\/p>\n<p><a href=\"\/fr\/p\/snap-frames-25mm\/\">Cadres \u00e0 clip 25 mm<\/a> offers different formats and finishes. <a href=\"\/fr\/p\/poster-rails-and-hangers\/\">Rails et supports pour affiches<\/a> serves another installation method. <a href=\"\/fr\/p\/lockable-poster-cases\/\">Vitrines verrouillables pour affiches<\/a> adds a controlled-opening workflow. Confirm the selected fixture&#x27;s environment and supply scope; appearance alone does not establish poster protection or outdoor suitability.<\/p>\n<h2 id=\"treat-pavement-signs-as-complete-fixtures\">Treat pavement signs as complete fixtures<\/h2>\n<p>Le <a href=\"\/fr\/a-board-buying-guide\/\">A-board buying guide<\/a> connects position, poster format, base and handling. A sign placed beside a queue is a different use from one at an exposed entrance. Check where it can stand, who moves it and where it is stored when not in use.<\/p>\n<p>Comparer <a href=\"\/fr\/p\/a-boards-25mm\/\">Panneaux A 25 mm<\/a> et <a href=\"\/fr\/p\/a-boards-water-base\/\">Plateaux A avec base aquatique<\/a> using the actual variants and their instructions. Confirm print faces, covers, filling or ballast requirements and permitted use. The base name is not a substitute for a complete installation specification.<\/p>\n<h2 id=\"make-illuminated-displays-a-separate-print-decision\">Make illuminated displays a separate print decision<\/h2>\n<p>For a suitable indoor illuminated format, compare <a href=\"\/fr\/p\/led-snap-frames-30mm\/\">Cadres \u00e0 clip LED 30 mm<\/a> with the ordinary poster fixtures. Review power availability, position and the required print media before approving graphics. A poster intended for a non-illuminated frame is not automatically the correct lightbox print.<\/p>\n<p>If the proposal uses a textile lightbox, identify its frame, panel dimensions and graphic fixing. The <a href=\"\/fr\/guides\/seg-systems\/\">SEG guides<\/a> cover technical compatibility. Keep the model and production template with the approved artwork so later campaigns can be checked against the installed equipment.<\/p>\n<h2 id=\"organise-the-campaign-across-locations\">Organise the campaign across locations<\/h2>\n<p>Utilisez le <a href=\"\/fr\/printed-pos-rollout-checklist\/\">Liste de contr\u00f4le de d\u00e9ploiement des points de vente imprim\u00e9s<\/a> to prepare stable store identifiers, positions, formats, quantities and artwork versions. Separate shared graphics from local prices, hours, language or other details. Record approval against the exact file version produced for each location.<\/p>\n<p>Count hardware, print faces and any separate fittings consistently. A combined total should reconcile with store allocations. Where locations have different constraints, keep the exceptions visible instead of allowing them to disappear into a repeated general specification.<\/p>\n<h2 id=\"retain-a-useful-specification-for-the-next-campaign\">Retain a useful specification for the next campaign<\/h2>\n<p>Check a representative installation and keep photographs of the fixture and displayed graphic. Record product references, orientation and template versions. Confirm that the team can replace the information in the intended installed position before repeating the order widely.<\/p>\n<p>For the next campaign, update the graphics and local information while reviewing the condition of existing hardware. Keep missing or damaged components separate from replacement prints. Browse <a href=\"\/fr\/c\/signage-pos\/\">Signal\u00e9tique et PLV<\/a> et <a href=\"\/fr\/contact\/\">send the location matrix<\/a> with campaign dates, quantities and receiving countries so the complete order scope can be checked.<\/p>\n<\/div>\n<section class=\"dp-knowhow\"><h2>Des guides pour votre prochaine d\u00e9cision<\/h2><div class=\"dp-guide-grid\"><article class=\"dp-guide-card\" data-dp-card data-topic=\"retail-pos\" data-kind=\"guide\"><a href=\"https:\/\/displayproducts.eu\/fr\/a-board-buying-guide\/\" tabindex=\"-1\" aria-hidden=\"true\"><img loading=\"lazy\" width=\"768\" height=\"432\" src=\"https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-21-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"V\u00e9rifiez l&#039;ensemble du panneau de trottoir\u00a0: emplacement, format de l&#039;affiche, support et manipulation.\" decoding=\"async\" srcset=\"https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-21-768x432.webp 768w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-21-18x10.webp 18w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-21-24x14.webp 24w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-21-36x20.webp 36w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-21-48x27.webp 48w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-21-600x338.webp 600w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-21-64x36.webp 64w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-21.webp 1440w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><div class=\"dp-card-body\"><span class=\"dp-card-kicker\">Vente au d\u00e9tail et points de vente<\/span><h3><a href=\"https:\/\/displayproducts.eu\/fr\/a-board-buying-guide\/\">Choisir une planche pour une utilisation int\u00e9rieure et ext\u00e9rieure<\/a><\/h3><p>Choisissez un panneau publicitaire en fonction de son emplacement, du format de son affiche, de son support et de sa fr\u00e9quence d&#039;utilisation. Un panneau d&#039;entr\u00e9e int\u00e9rieur et un panneau de trottoir ext\u00e9rieur ont des exigences diff\u00e9rentes, m\u00eame s&#039;ils v\u00e9hiculent le m\u00eame message.<\/p><a href=\"https:\/\/displayproducts.eu\/fr\/a-board-buying-guide\/\">Lisez le guide<\/a><\/div><\/article><article class=\"dp-guide-card\" data-dp-card data-topic=\"retail-pos\" data-kind=\"comparison\"><a href=\"https:\/\/displayproducts.eu\/fr\/poster-frame-campaign-changes\/\" tabindex=\"-1\" aria-hidden=\"true\"><img loading=\"lazy\" width=\"768\" height=\"432\" src=\"https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-20-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Choisissez un syst\u00e8me d&#039;affichage adapt\u00e9 \u00e0 votre flux de travail\u00a0: cadre \u00e0 clip, rail pour affiches, armoire verrouillable\" decoding=\"async\" srcset=\"https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-20-768x432.webp 768w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-20-18x10.webp 18w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-20-24x14.webp 24w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-20-36x20.webp 36w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-20-48x27.webp 48w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-20-600x338.webp 600w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-20-64x36.webp 64w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-20.webp 1440w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><div class=\"dp-card-body\"><span class=\"dp-card-kicker\">Vente au d\u00e9tail et points de vente<\/span><h3><a href=\"https:\/\/displayproducts.eu\/fr\/poster-frame-campaign-changes\/\">Choisir des cadres pour affiches adapt\u00e9s aux changements fr\u00e9quents de campagne<\/a><\/h3><p>Choisissez un syst\u00e8me d&#039;affichage en fonction du mode de remplacement de l&#039;impression, de la surface d&#039;installation et de la distance de lecture. Cadre \u00e0 clip, tringle de suspension et vitrine verrouillable r\u00e9pondent \u00e0 diff\u00e9rents besoins.<\/p><a href=\"https:\/\/displayproducts.eu\/fr\/poster-frame-campaign-changes\/\">Lisez le guide<\/a><\/div><\/article><article class=\"dp-guide-card\" data-dp-card data-topic=\"retail-pos\" data-kind=\"checklist\"><a href=\"https:\/\/displayproducts.eu\/fr\/printed-pos-rollout-checklist\/\" tabindex=\"-1\" aria-hidden=\"true\"><img loading=\"lazy\" width=\"768\" height=\"432\" src=\"https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-19-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Une campagne PLV imprim\u00e9e unique pour tous les magasins\u00a0: liste des magasins, matrice des formats, versions approuv\u00e9es\" decoding=\"async\" srcset=\"https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-19-768x432.webp 768w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-19-18x10.webp 18w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-19-24x14.webp 24w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-19-36x20.webp 36w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-19-48x27.webp 48w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-19-600x338.webp 600w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-19-64x36.webp 64w, https:\/\/displayproducts.eu\/wp-content\/uploads\/2026\/10\/dp-knowhow-19.webp 1440w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><div class=\"dp-card-body\"><span class=\"dp-card-kicker\">Vente au d\u00e9tail et points de vente<\/span><h3><a href=\"https:\/\/displayproducts.eu\/fr\/printed-pos-rollout-checklist\/\">Liste de contr\u00f4le pour le d\u00e9ploiement de syst\u00e8mes de point de vente imprim\u00e9s dans plusieurs magasins<\/a><\/h3><p>Le d\u00e9ploiement de supports de vente imprim\u00e9s n\u00e9cessite une sp\u00e9cification unique et fiable reliant chaque magasin, le format d&#039;affichage, la quantit\u00e9 et la version graphique approuv\u00e9e.<\/p><a href=\"https:\/\/displayproducts.eu\/fr\/printed-pos-rollout-checklist\/\">Lisez le guide<\/a><\/div><\/article><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>All display guides Printed Retail and POS Display Planning Guides Plan printed retail displays around the message position and the way campaign information changes. Begin with the store layout, existing fixtures and print formats. Then connect each location, quantity and approved artwork version to a clear specification. This is useful for one shop and becomes [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":12056,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_genesis_title":"Printed Retail and POS Planning Guides | DisplayProducts","_genesis_description":"Plan printed retail and POS displays for campaign changes and multiple locations. Compare A-boards, poster frames and store rollout checklists.","_dp_knowhow_topic":"retail-pos","_dp_knowhow_kind":"topic-hub","_dp_knowhow_product_ids":"","_dp_knowhow_guide_slugs":""},"class_list":["post-12059","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/pages\/12059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/comments?post=12059"}],"version-history":[{"count":1,"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/pages\/12059\/revisions"}],"predecessor-version":[{"id":12077,"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/pages\/12059\/revisions\/12077"}],"up":[{"embeddable":true,"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/pages\/12056"}],"wp:attachment":[{"href":"https:\/\/displayproducts.eu\/fr\/wp-json\/wp\/v2\/media?parent=12059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}