{"id":228,"count":6,"description":"Los fondos son la superficie impresa m\u00e1s grande en la mayor\u00eda de los stands de exposici\u00f3n, y son lo que la gente fotograf\u00eda. La tela tensada es la opci\u00f3n est\u00e1ndar: una estructura de tubo de aluminio con una cubierta tensada y con cremallera, sin juntas visibles, que se pliega formando una funda. La forma viene determinada por la distribuci\u00f3n. Puede ser una pared recta contra otra; una pared curva o en forma de S para suavizar una esquina; o una forma de C o U para delimitar una zona de reuniones detr\u00e1s del gr\u00e1fico. El ancho var\u00eda entre 2,5 y 6 metros en la mayor\u00eda de las formas. Si la pared va a estar iluminada, la versi\u00f3n LED coloca la luz detr\u00e1s de la tela en lugar de dirigir un foco hacia ella, una diferencia que se aprecia en todas las fotograf\u00edas tomadas en el stand.","link":"https:\/\/displayproducts.eu\/es\/c\/display-systems\/advertising-walls-backwalls\/","name":"Paredes publicitarias \/ Paredes traseras","slug":"advertising-walls-backwalls","taxonomy":"product_cat","parent":226,"meta":{"_product_cat_wysiwyg_description":"An advertising wall transforms any space into a branded environment. Whether you're setting the scene at a trade show, creating a media wall for a red carpet event, or adding a bold visual statement to a retail interior, backwalls and banner walls deliver maximum impact with minimum effort. Large-format graphics, clean frames, and quick assembly make them one of the most versatile display solutions available.<\/span>\r\n

Banner walls and media walls for events and exhibitions<\/span><\/h2>\r\nBanner walls are a staple of professional event setups \u2013 from product launches and press events to <\/span>exhibitions and trade shows<\/span><\/a> and <\/span>corporate events and conferences<\/span><\/a>. A well-designed media wall banner creates an instantly recognisable branded backdrop for photography, presentations, and sponsorship visibility. Wall-mounted banner frames and banner pole systems make installation straightforward, even in venues where drilling or permanent fixing isn't an option. Paired with <\/span>promotional stands<\/span><\/a> and <\/span>roll ups<\/span><\/a>, a backwall becomes the anchor of a complete branded display.<\/span>\r\n

Fabric walls and fabric display walls for a premium finish<\/span><\/h2>\r\nFabric wall displays have become increasingly popular for environments where aesthetics matter as much as functionality. A fabric display wall offers a seamless, crease-resistant graphic surface that looks sharp under event lighting and photographs beautifully. Decorating a wall with fabric printing \u2013 whether for a retail interior, a conference stage, or an exhibition stand \u2013 gives a high-end, tailored finish that traditional vinyl or board solutions can't match. Fabric walling is also lightweight and compact to transport, making it a practical choice for businesses that exhibit regularly. Our <\/span>SEG and fabric tension displays<\/span><\/a> complement this range perfectly for a consistent fabric-based setup.<\/span>\r\n

Wall-mounted banner frames and printed exhibition wall panels<\/span><\/h2>\r\nFor more permanent or semi-permanent installations, wall-mounted banner holders and printed exhibition wall panels offer a clean, structured way to display graphics in offices, showrooms, and retail spaces. Wall banner stands can be repositioned as needed, while graphic exhibition wall panels provide a modular solution that scales from a single panel to a full wall covering. These work particularly well in <\/span>offices and workplaces<\/span><\/a> and <\/span>retail and point-of-sale environments<\/span><\/a> where branding needs to be consistent and professional day to day.<\/span>\r\n

Our advertising walls and backwalls for every setting<\/span><\/h2>\r\nFrom compact backwall banners for small exhibition spaces to full-scale fabric walls for large events, our range covers every format and application. Browse the full selection below and find the right advertising wall solution for your next event, campaign, or permanent installation. For a complete branded setup, combine with our <\/span>exhibition stands<\/span><\/a>, <\/span>hanging displays<\/span><\/a>, and <\/span>display systems<\/span><\/a> range.<\/span>"},"_links":{"self":[{"href":"https:\/\/displayproducts.eu\/es\/wp-json\/wp\/v2\/product_cat\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/displayproducts.eu\/es\/wp-json\/wp\/v2\/product_cat"}],"about":[{"href":"https:\/\/displayproducts.eu\/es\/wp-json\/wp\/v2\/taxonomies\/product_cat"}],"up":[{"embeddable":true,"href":"https:\/\/displayproducts.eu\/es\/wp-json\/wp\/v2\/product_cat\/226"}],"wp:post_type":[{"href":"https:\/\/displayproducts.eu\/es\/wp-json\/wp\/v2\/product?product_cat=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}